1. Strengthens and Repairs Hair

Protein fills in gaps and weak spots in the hair shaft, helping to repair damage from heat styling, colouring or environmental wear. This leads to stronger, more resilient strands that are less prone to breaking.

2. Reduces Breakage and Split Ends

By reinforcing the hair structure, protein treatments help minimise split ends and breakage, so your hair can grow longer and healthier.

3. Improves Elasticity

Elasticity is your hair’s ability to stretch and return to its shape without breaking. Protein treatments help restore this bounce, reducing snapping during brushing or styling.

4. Adds Shine and Smoothness

Protein can smooth down the hair cuticle (outer layer), leading to shinier, silkier, more polished-looking hair.

5. Protects Against Future Damage

Treatments create a protective layer around hair strands, helping shield them from heat tools, environmental stressors and further damage.

6. Helps Hair Look Thicker and Fuller

Replenished protein can make hair strands feel fuller and look more voluminous because they’re stronger and healthier.

7. Can Support Healthier Growth

While protein treatments don’t directly make hair grow faster, they reduce breakage, so you can retain more length and see the results of growth over time.